DELL

Dell traces its origins to 1984, when Michael Dell created Dell Computer Corporation, which at the time did business as PC's Limited,while a student of the University of Texas at Austin.

Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams.

30-Day Purchase Model
 

It all started when…

Our clients reached out to us to assist them with better targeting customers who were more likely to purchase in the next 30-days. We built a model that predicts the likelihood of both previous buyers and non-buyers to make a purchase in the next 30-days.

This allows our clients to focus their marketing communication efforts on reaching out to customers with a greater propensity to purchase in the next 30-days.

Data Sampling:

  • Build and In-Sample Validation

    • Brazilian Existing Customer Households: Mar 2017 – Feb 2018

    • 70% build, 30% in-sample validation

  • Out-of-Sample Validation

    • Brazilian Existing Customers Households: Mar 2018 – May 2018

    • All households on the consumer database were used. Households were unique in build/in-sample. Out-of-sample had the same rids as build/in-sample but across a different time period.

Here is the summary of our results when using our Meta Purchase Model:

  • 5.9X more likely to purchase than average Buyers

  • 5.7X more likely to purchase than average Non-Buyers

  • 5.5X more likely to purchase than Combined Buyers and Non-Buyers