As a digital marketer, your success in this niche depends on a lot of factors which include your tools, and resources. There are several essential digital marketing tools available to guarantee efficiency and business success. One of such vital tools is a web analytics tool. Web analytics is described as the measurement, evaluation, collection, and reporting of web data to foster the understanding and optimization of a web page. Google analytics and Adobe analytics are the most popular web analytics tools on the market.

Data analysts are information translators that possess skill sets which greatly influence your business operations, sales goals, and various other projects. Through data analysis and understanding your business’s trends, patterns, and insights give you have the ability to simplify your sales funnel, reduce waste, and improve productivity. There are a few essential skills sets to look for when looking to hire a data analyst based in Washington, D.C.

In this article we touch on the most essential skills every data analysts needs in order to provide your business with insights and information that is relevant and conclusive. For information and detailed tips on how to use data analysts for your business read our short guide here.