Without doubt, virtually all businesses nowadays have migrated to online. For this reason, almost all the companies you come across, or you’ve heard about use SQL (Structured Query Language) in one way or another. Broadly speaking, SQL is a must language when we talk about data analysis simply because SQL is one of the most common data languages.

Without a doubt, big data has taken over. Not only has it been a significant game changer for large businesses but it boasts considerable economic and competitive advantages for small businesses. 

Chances are you’ve already begun incorporating big data analysis to evaluate exactly where your business is propelling in the face of cut-throat market rivalry. And that means you might have already started integrating a couple important big data analysis tools to harvest important insights and gauge market trends.

According to research posted by Nielson, it was conclusively identified that overall, more than half of the 2,000 businesses surveyed in the US incorporated big data tools to discover new trends and business opportunities. If you’ve yet to incorporate data analytics and add it to your business toolkit, forget staying ahead, you’re already behind.  

There is a wealth of data that small businesses can and should be tracking in order to ensure that they are properly armed to make better business decisions.

But which metrics should you track?

All of them?

No!