Developing a business strategy is no major ordeal. Yet creating one that effectively infers relevant data to enhance the businesses operations and sales is not something every data analyst in Washington D.C. is capable of. Knowing how to accumulate information is one thing, while realizing what to do with that information to change your business is a by and large a more diverse story. 

To utilize and structure data successfully it is vital to employ the right data analysts within your business and organization. Relevant information on a very basic level changes the way your organization contends and operates within your industry. Organizations that put resources into effectively analyzing data often gain esteem, confidence, and traction from this information. Leading analysts refer to digital data collecting ecosystems as the new structure of business. As industries continue to embrace and foster digital interactions with customers, the role of data continues to be challenge to keep up with, yet essential when protecting your competitive edge.

As we reach the midpoint of 2014, we are in the middle of a fundamental transformation in the way businesses view analytics. Analytics are now seen as core to a business’ growth strategy and means for measuring, implementing and sustaining success. I am extremely pleased to see this happen and that marketing analyst no longer have to fight for the value of analytics. The fact is, those who fail to invest in understanding what drives their business will find it hard to compete in a world that thrives on data. This is why analytics matters.