Germar Reed
Germar Reed is a Senior Manager of Data Science and Analytics Advisory Services at Merkle Inc. where he leads analytics consultants in supporting high-tech clients in Latin America.
Previously, Mr. Reed served as Senior Manager of Marketing Analytics at AOL’s Paid Services Division where he advised both the division Chief Financial Officer and Senior Vice President of Marketing. Mr. Reed was a Senior Analytics Consultant at iKnowtion where he advised leadership at GM and other clients on utilizing their data to improve performance metrics. Before joining iKnowtion in 2013, Mr. Reed was with First Tennessee Bank., where he served as an internal analytics consultant to the Chief Marketing Officer.
Mr. Reed has served as a board member or trustee of a number of public and philanthropic organizations including the American Institute of Graphic Designers in Detroit, MI where he served as Treasurer of the Board of Directors.
Mr. Reed graduated in 2005 from East Carolina University with honors in business administration and Wayne State University where he received his master of business administration with honors in 2010. Mr. Reed is married to Angelinia Reed, a Director in the capital markets investment division at Freddie Mac, and they have one daughter.
Education
WAYNE STATE UNIVERSITY
MBA, 2010
EAST CAROLINA UNIVERSITY
B.S.B.A., Marketing & Finance, 2005
Engagements
General Motors - Customer Profile Analysis/Marketing Analytics
Humana - Digital Analytics/Customer Segmentation
Hilton Worldwide - Digital Analytics
Sam Adams - Marketing Analytics
First Tennessee Bank - Marketing Analytics
Borders Book Store - Campaign Analytics
““Germar is extremely intelligent and always delivered on time, but more than that, his professional demeanor and good-natured approach to complex problems and difficult customers is rather awe-inspiring. I’ve worked with many data analytics folks over the course of my career and by far, Germar is my favorite.”
”
“Germar is one of the most professional, results-driven, humble leaders I have had the opportunity to work with in my professional tenure thus far.
Having worked for Germar in the Advanced Analytics vertical, I got to see first-hand how Germar operates. He was consistently the first one in and the last one out, extremely professional, and maintained that the client always came first, which was evident by the gratitude expressed daily by clients.
On top of his professionalism, Germar always made time to mentor and walk me through any questions I had – making complex analytics problems sound simple, and often making time in what seemed like a jam-packed schedule. Germar is a natural born leader and a tireless contributor who I have no problem speaking highly of and referring anyone to.”