A few fun facts about myself

I spent 4 years in the Marines, I am the 3rd of 6 kids, my favorite collage football team is Michigan, I'm not a huge fan of IPAs, I am a big Coltrane fan, I run everyday rain or shine.

My Instagram Feed

What I’ve done and what I can do

Feel free to take a deeper look at what I've accomplished over the years and what I'm able to do for you. My resume goes over the standard items, but please understand that I don't embellish my capabilities (no good ever comes out of that).

Germar Reed
Senior Manager, Analytics Advisory Services at Merkle
Washington, District Of Columbia

VALUE PROPOSITION

I am highly effective in the leadership of data analytics teams and functions, with extensive experience in the design and implementation of Business Intelligence and Analytics solutions.

My success is driven by my ability to effectively manage data analytics consultants, database architects, and technical project managers distributed around the world.

SUMMARY

Engaging Business Intelligence and Analytics Executive possessing a winning blend of subject matter expertise, skill in Fortune 500 account management, and practical experience. 

Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational and client objectives. 

LEADERSHIP HIGHLIGHTS

• Supports a major client with millions of dollars in annual marketing spend, providing analytics regarding consumers that are most likely to purchase client products within forecasted time frames.

• Prior achievements include a management role at AOL, using advanced predictive models and analytics to measure the effectiveness of marketing campaigns and forecast results.

• Served as an invaluable resource at iKnowtion, providing critical business intelligence that guided the investments of marketing resources, with a focus on delivering the highest ROI.

Specialties: Analytics, Business Intelligence, BI Reports, Team Leadership, Data Mining, Fortune 500 Client Management

Analytics

I assist companies by providing insights and analysis on the data they have available to them. Using those findings I also provvide recommendations that allowed businesses to grow their return on investment

marketing

I specialize in assisting marketing managers with making strategic decisions about their marketing budgets. Using data, we can increase the desired outcome in the most efficient way.

data

Any business that plans to survive in the future will have to learn how to collect, organize and store data so that it is being used to grow the business.